Historic Brand.
Expansive Future.
Expansive Future.
A Close-Up of a History of The PROFILOR®
1970s
ORIGINAL RESEARCH
Originally based on model of managerial performance developed by Personnel Decisions International (PDI)
1980s
MODEL USED IN 360
Model was used in PDI's first 360, Management Skills Profile (MSP)
1990s
THE PROFILOR®
Additional research led to first version of The PROFILOR® - The PROFILOR® for Managers; research continued to evolve Leadership Competency Architecture and 9 models
Early 2000s
PDI ONGOING RESEARCH & PRODUCT EVOLUTION
Extensive ongoing research conducted; 9 models in place with multiple languages; evolution of Leadership Competency Architecture and development suggestions library; additional support resources developed
2018-Present
ASSESSMENTS INTERNATIONAL CONTINUES HISTORY OF RESEARCH & PRODUCT EVOLUTION
The PROFILOR® brand becomes Assessment International's most renowned offering; research continues with University of Minnesota; major validation study completed; Progress Check, Interactive Group Dashboards, and Interactive IndividualFeedback Reports developed
Leadership Competency Architecture
Frameworks Built From Experience. Custom to Your Organization.
The extensive research conducted to develop The PROFILOR® resulted in an underlying architecture of superfactors, competencies, and behaviors known to be important to success as a leader. The superfactors are the four broad areas under which the competencies are grouped including:
- Thought Leadership
- People Leadership
- Results Leadership
- Personal Leadership
As a leader moves from level to level, the titles of the competencies and how they are defined behaviorally may change, with the leadership 360 content reflecting these changes.


Global Norms and Validation Research
In 2024, we conducted an extensive validation study and updated The PROFILOR® Technical Manual. We also updated our global norms for our standard 360s:
- The PROFILOR® for Senior Executives
- The PROFILOR® for Business Unit Leaders
- The PROFILOR® for Mid-Level Leaders
- The PROFILOR® for First-Level Leaders
- The PROFILOR® for Individual Contributors
Contact Us for a Copy of The PROFILOR® Technical Manual
Research Collaboration
We have an ongoing research collaboration with The University of Minnesota. They conduct our validation research with us to ensure there is no bias that can come from strictly internal research. We also provide anonymous data for their Ph.D. candidates to complete their own research investigations, which they share with us.
In addition, we get many research and product evolution ideas from our clients. We love to seek ongoing feedback from clients and find out how we can evolve to help them evolve with how they are using assessments for leadership development.

An Expansive Future
The Insights Leaders and Organizations Need
The PROFILOR® has always been associated with 360-related assessment solutions, but our future has much more in store! We are listening to our clients and we understand their needs and how the future will change these needs.
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Grounded in science and centered on people, we provide the insights and solutions leaders and organizations need to realize success.
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