The PROFILOR® 360:Research‑Backed Leadership Assessments

Personalized 180 and 360 Degree Feedback
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What is The PROFILOR®?

The PROFILOR® is a 50-year research‑backed leadership development assessment that gathers multi‑rater feedback across various perspectives - self, managers, direct reports, and peers - to give leaders a clear view of strengths and development priorities. It’s available as both 180 degree (self + manager or self + direct/indirect reports) and 360 degree (multi‑rater) formats to fit your program’s goals. The PROFILOR® provides personalized feedback to help leaders master the right skills and grow in their career with purpose.

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180° & 360° Feedback

The PROFILOR® Align is a powerful 180-degree assessment between an individual and their manager, which is ideal when you need alignment on priorities. The PROFILOR® 360° option includes additional rater groups (e.g., direct reports, peers, secondary managers, customers where relevant) to provide more comprehensive feedback and targeted growth. The PROFILOR®  Elevate is an upward feedback process for leaders to gain perspective from their teams (direct and indirect reports).

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Who is The PROFILOR® for?

The PROFILOR® has 9 standard 360 assessment models that specifically address the competencies required for each role. The 9 standard models include; Senior Executives, Business Unit Leaders. Mid‑Level Leaders, First‑Level Leaders, Individual Contributors, Sales Managers, IT Managers, Key Account Managers, and Internal Consultants.

Why it Works:Grounded in Science

50 Years of Research and I-O Psychology Science

Grounded in validated organizational research to ensure reliable 360 degree feedback and insights that promote real change and growth.

User-Friendly, Easy Administration

Designed for simplicity, the platform allows for quick setup and smooth navigation for both administrators and participants, minimizing time and effort.

Valid & Understandable Feedback Insights

Provides a clear, actionable 360 feedback report that participants and coaches can easily interpret and apply to improve their performance and leadership skills.

Accessible Technical & Customer Support

Responsive support team that ensures customers get helpful, timely assistance and guidance throughout the entire process.

Data Security and Simple HRIS Integration 

Seamlessly integrates with existing HR systems to automate key processes, reducing manual work and enhancing data consistency.

Global Norms & Benchmark Data

Offers comparative data to help organizations evaluate leadership performance and effectiveness against global standards.

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360 Degree Feedback Reports

Completing a 360° assessment with multi-rater feedback will provide the insights your leaders need to understand their greatest strengths and key development areas to achieve real growth. Individual 360 feedback reports for The PROFILOR® are available in a PDF format with detailed analysis of the feedback. Our interactive report, The PROFILOR® | ADVISOR+, is powered by AI to provide personalized development insights, suggestions, and coaching that are specific to your feedback. 

How The PROFILOR® 360 Process Works

  • 1
    Invite raters including peers, direct reports, supervisors, stakeholders.
  • 2
    Collect feedback confidentially and securely.
  • 3
    Review results with clear reporting and insights.
  • 4
    Create an action plan supported by development recommendations.
  • 5
    Align on action plan with your leader and implement for growth and change.
  • 6
    Collect new feedback at later point, adjust plan and continue development.

Science That Drives Strategic Performance

Architecture IconLeadership Competency Architecture

The extensive research conducted to develop The PROFILOR® resulted in an underlying architecture of superfactors, competencies, and behaviors known to be important for leader success. As a leader moves from level to level, the titles of the 360 assessment competencies and how they are defined behaviorally may change, with the leadership 360 content reflecting these changes.  

Collaboration Icon Research Collaboration

Our partnership with the University of Minnesota ensures rigorous, unbiased validation research. Their Ph.D. candidates also use anonymous data to generate new insights. In addition, we get many research and product evolution ideas from our clients. We love to seek ongoing feedback from clients to help them evolve with how they are using leadership development assessments. 

Research Norms IconGlobal Norms and Validation Research

In 2024, we conducted an extensive validation study, updated The PROFILOR® Technical Manual, and updated global norms for our standard 360 degree assessments across all leadership levels, from Senior Executives to Mid-Level Leaders to Individual Contributors.

Insights IconAn Expansive Future: The Insights Leaders and Organizations Need  

The PROFILOR® has always been associated with 360-related assessment solutions, but our future has much more in store! We are listening to our clients and we understand their needs and how the future will change these needs.  

Our 9 Standard 360s

Senior Executive

 
Audience:
Executives responsible for enterprise-wide leadership of a business group or function (e.g., business group executives, senior corporate functional executives).
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Direct Report, Peer, Other
 
Languages:
12 Languages - Chinese (Simplified), Dutch, English (British), English (US), French, French Canadian, German, Italian, Japanese, Portuguese (Brazilian), Spanish, Swedish
 
Development Suggestions:
Development suggestions available on request
 
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Business Unit Leader

 
Audience:
Leaders with full responsibility for a P&L unit, managing multiple functions (e.g., General Manager, Managing Director, Business Unit Leader, Country Manager; P&L Leader).

Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Direct Report, Peer, Other
 
Languages:
12 Languages12 Languages - Chinese (Simplified), Dutch, English (British), English (US), French, French Canadian, German, Italian, Japanese, Portuguese (Brazilian), Spanish, Swedish
 
Development Suggestions:
Development suggestions are available on request
 
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Mid-Level Leader

 
Audience:
Managers and directors within a business or corporate function, product line, or region; leaders with two or more layers under them.

Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Direct Report, Peer, Other
 
Languages:
12 Languages - Chinese (Simplified), Dutch, English (British), English (US), French, French Canadian, German, Italian, Japanese, Portuguese (Brazilian), Spanish, Swedish
 
Development Suggestions:
Development suggestions are available
 
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First Level Leader

 
Audience:
Individuals in first-line management positions who have people reporting to them (typically hourly-level employees).
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Direct Report, Peer, Other
 
Languages:
7 Languages - Chinese (Simplified), English (US), French, French Canadian, Spanish, Japanese, Portuguese (Brazilian)
 
Development Suggestions:
Development suggestions are available
 
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Individual Contributor

 
Audience:
Professional and exempt-level positions. Model is more execution-oriented and less advisory or diagnostic in nature than that of the Internal Consultant model.
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Group A, Group B, Other
 
Languages:
7 Languages - English (US), French, German, Italian, Portuguese (Brazilian), Spanish, Swedish
 
Development Suggestions:
Development suggestions are available on request
 
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Key Account Manager

 
Audience:
Primary responsibility is to grow and service accounts worldwide. Recommended for those who manage strategic, global, national, or key accounts.
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Internal Colleagues, Customers, Other
 
Languages:
1 Language - English (US)
 
Development Suggestions:
Development suggestions are available on request
 
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IT Manager

 
Audience:
Those who manage IT programs, create and manage work unit/development strategies, processes, and budgets, responsible for hiring, managing & developing IT employees. 
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Peer, Internal Customer A, Internal Customer B, Other
 
Languages:
1 Language - English (US)
 
Development Suggestions:
Development suggestions are available on request
 
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Sales Manager

 
Audience:
Responsible for managing account representatives as well as achieving top-line results for the region or business unit. Recommended for those who have account reps reporting directly to them. 
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Direct Reports, Peers, Other
 
Languages:
1 Language - English (US)
 
Development Suggestions:
Development suggestions are available on request
 
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Internal Consultants

 
Audience:
Individuals in staff positions who function primarily as consultants to the business. Variety of disciplines, including but not limited to, finance, accounting, human resources, marketing, quality, and legal. 
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Clients, Peer, Other
 
Languages:
1 Language - English (US)
 
Development Suggestions:
Development suggestions are available on request
 
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FAQs (Frequently Asked Questions)

The PROFILOR® assessment gathers feedback from multi-rater groups (self, managers, direct reports, peers and where applicable, customers) to provide clear, actionable feedback that is easy to interpret and apply to improve effectiveness at work. 

The PROFILOR® is built on 50-years of I O psychology research, with validated competency models, and up-to-date global norms. It can be tailored to reflect your organization’s leadership, competency, and capabilities frameworks. We also focus on ensuring strategic impact and return-on-investment by providing “Time 2” assessment options and group dashboard reporting and analytics. 

Yes. The PROFILOR® Align delivers 180-degree feedback (self and manager) when you want a faster, focused alignment on development priorities. The PROFILOR® Elevate allows for self and direct/indirect report feedback when you want to enhance leader awareness from those who work most closely with them. 

Yes. Our most recent validation study was completed in 2024 with our Mid-Level Leader database. In 2026, we completed a second validation study with our Senior Executive database. We also completed two separate research studies in 2025 looking leadership success. We work with The University of Minnesota on all of our research. 

Historically, participants received a clear, actionable PDF report. Today, our  The PROFILOR® ADVISOR+ feedback option combines the science of The PROFILOR with the power of AI, allowing people to interact with their feedback and get real-time answers and coaching advice from the ADVISOR feature. 

Yes. Group level interactive dashboards let you explore themes, trends, and gaps to guide development strategy.

Most implementations using our standard 360s launch in a few days. Custom 360s are usually launched in 3–4 weeks, depending on your requirements and scale.

Absolutely. We can customize the assessment to your leadership, competencies, and capabilities framework while maintaining The PROFILOR’s scientific rigor. 

Yes. The platform emphasizes data security and offers HRIS integration to streamline processes and maintain data consistency. 

Availability varies by model, with support for up to 12 languages for certain leadership levels (e.g., Chinese (Simplified), Dutch, English (US/UK), French, French Canadian, German, Italian, Japanese, Portuguese (Brazilian), Spanish, Swedish). 

Schedule a Meeting With An Expert

Let us help you unlock potential with The PROFILOR® assessment.