The PROFILOR® Development Series

Create insight and facilitate action

The PROFILOR® 360 Family

The PROFILOR® Development Series provides tools to create insight, prioritize development, and facilitate action. The PROFILOR® Family of 360 instruments are the most widely used multi-rater assessments for individual and organization development. Research-based and relevant to the demands of today's workforce, The PROFILOR® Family of 360 Instruments measures the competencies and behaviors critical for success.  Over 700,000 individuals worldwide have used The PROFILOR®, proving that companies rely on The PROFILOR® to create insight and accelerate development. Invest in the future with The PROFILOR® Development Series and build a more productive workforce and greater organizational success.

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The PROFILOR® 360 Instruments gather feedback from key stakeholders on the competencies and behaviors critical for success in leadership and functional roles.

The PROFILOR® 360 identifies an individual’s areas of strength and development needs to create insight and facilitate action. Group reports help organizations identify training needs and bench strength across demographic groups so investments can be tailored and drive overall performance.

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The PROFILOR® Progress Check is a 360 multi-rater tool used to measure both an individual’s effort and improvement towards their development goals. 

As a follow-up to The PROFILOR® 360, The PROFILOR® Progress Check gathers multi-rater feedback on just those topics an individual is working on to let them know if change is occurring. Progress Check helps individuals stay on track, make course corrections, and celebrate success in their development journey. 

The PROFILOR®Research Foundation

The PROFILOR® is grounded in research, and centered on people. The PROFILOR® development began in the 1970s based on decades of consulting experience and research on management and leadership. As the nature of work continues to evolve, know that we continue our research to this day, including critical research on such topics as advancement, derailment, and cultural differences, with the University of Minnesota HRD Research Colloquium Department of Organizational Leadership.

The 9 PROFILOR® Models

The nine (9) PROFILOR® models provide your company with a collection of leadership and functional assessments to meet a variety of business needs including skill-building, coaching, and succession planning. The most popular PROFILOR® models are available in 11 languages, include global norms, and development suggestions to jumpstart learning. Assessments International does not require facilitator certification. However, Certification Workshops are provided and facilitated by our experienced consultants.

Our 2024 norms update include five new global norms groups:

  • The PROFILOR® Senior Executive Global Norm
  • The PROFILOR® Business Unit Leader Global Norm
  • The PROFILOR® Mid-Level Leader Global Norm
  • The PROFILOR® First-Level Leader Global Norm
  • The PROFILOR® Individual Contributor Global Norm
Select a model below to learn more
Senior Executive
SRE
Audience:
Executives responsible for enterprise-wide leadership of a business group or function (e.g., business group executives, senior corporate functional executives).
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Direct Report, Peer, Other
 
Languages:
11 Languages - Chinese (Simplified), Dutch, English (British), English (US), French, German, Italian, Japanese, Portuguese (Brazilian), Spanish, Swedish
 
Development Suggestions:
Development suggestions available on request 
Business Unit Leader

BU

Audience:

Leaders with full responsibility for a P&L unit, managing multiple functions (e.g., General Manager, Managing Director, Business Unit Leader, Country Manager; P&L Leader).

Perspectives:

Self, Primary Manager, Secondary Manager (up to 2), Direct Report, Peer, Other

Languages:

11 Languages - Chinese (Simplified), Dutch, English (British), English (US), French, German, Italian, Japanese, Portuguese (Brazilian), Spanish, Swedish

Mid-Level Leader
MLL-1
Audience:
Managers and directors within a business or corporate function, product line, or region; leaders with two or more layers under them.
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Direct Report, Peer, Other
 
Languages:
11 Languages - Chinese (Simplified), Dutch, English (British), English (US), French, German, Italian, Japanese, Portuguese (Brazilian), Spanish, Swedish
 
Development Suggestions:
Development suggestions are available
First-Level Leader
FLLL
Audience:
Individuals in first-line management positions who have people reporting to them (typically hourly-level employees).
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Direct Report, Peer, Other
 
Languages:
4 Languages - Chinese, English (US), French, Japanese

Development Suggestions:
Development suggestions are available
Individual Contributor
individual contributor
Audience:
Professional and exempt-level positions. Model is more execution-oriented and less advisory or diagnostic in nature than that of the Internal Consultant model.
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Group A, Group B, Other
 
Languages:
7 Languages - English (US), French, German, Italian, Portuguese (Brazilian), Spanish, Swedish

Development Suggestions:
Development suggestions are available
Key Account Manager
key account manager
Audience:
Primary responsibility is to grow and service accounts worldwide. Recommended for those who manage strategic, global, national, or key accounts. 
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Internal Colleagues, Customers, Other
 
 Languages:
1 Language - English (US)
 
Development Suggestions:
Development suggestions are available
IT Manager
IT Manager
Audience:
Those who manage IT programs, create and manage work unit/development strategies, processes, and budgets, responsible for hiring, managing & developing IT employees. 
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Peer, Internal Customer A, Internal Customer B, Other
 
Languages:
1 Language - English (US)
 
Development Suggestions:
Development suggestions are available
Sales Manager
Sales Manager
Audience:
Responsible for managing account representatives as well as achieving top-line results for the region or business unit. Recommended for those who have account reps reporting directly to them. 
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Direct Reports, Peers, Other

Languages:
1 Language - English (US)
 
Development Suggestions:
Development suggestions are available
Internal Consultants
Internal Consultant
Audience:
Individuals in staff positions who function primarily as consultants to the business. Variety of disciplines, including but not limited to, finance, accounting, human resources, marketing, quality, and legal. 
 
Perspectives:
Self, Primary Manager, Secondary Manager (up to 2), Clients, Peer, Other
 
Languages:
1 Language - English (US)
 
Development Suggestions:
Development suggestions are available
SHARON A CLIFFORD, PH.D, LLC
"It's a real pleasure to work with Assessments
International. They lead with a customer-focused
approach and create a personal touch in a
twenty-first-century world. For me, the decision
was easy to choose Al as the company to work
with in serving my customers since The
PROFILOR® is a quality 360 assessment."
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Frequently Asked Questions

Do I need to be certified to use your assessments?
We do not require participation in our Certification Workshop, but we highly recommend it to ensure your optimal use of The PROFILOR®. Our Certification Workshops are offered in both private and public forums. Each Certification Workshop includes two 4-hour sessions separated by about a week. You can earn SHRM certification credits for participating in the Workshop.  
Do you have support for administrators and participants?
Assessments International assigns a dedicated Project Manager to assist clients with all aspects of their assessment initiative. Support includes project planning, system configuration, training, and assessment administration and oversight. For system users, AI offers both email and phone support to answer technical and project specific questions. 
In my organization we are committed to ongoing development, do you have any plans that can support this initiative?
AI has an automated 6 month follow-up to The PROFILOR® 360. The PROFILOR® Progress Check is a 360 that gathers information that an individual selects as their development priorities from their previous PROFILOR® 360 feedback. The PROFILOR® Progress Check uses a 4-point dual rating scale to measure Improvement and Effort.
Can participants and raters complete surveys using a mobile phone or tablet?
Yes, AI's web-based platform is responsive and adjusts to a user’s device automatically, and displays optimally across desktops, tablets, and mobile devices.
How does Assessments International ensure my data is secure and in compliance with data privacy, regulations/laws?
AI takes a multipronged approach to system and data security. To provide a secure internet experience for users, all data transmissions over the internet are encrypted using 256-bit SSL encryption. The technology infrastructure, security policies, and practices along with Contractual Clauses meet international data transfer guidelines.
How can I analyze team and company data to support development efforts and conversations with leadership?
The PROFILOR® 360 has both PDF group reports and interactive dashboards. Interactive dashboards allow users to filter and sort using both personal and organization demographics.
Do you have support for administrators and participants?
Assessments International assigns a dedicated Project Manager to assist clients with all aspects of their assessment initiative. Support includes project planning, system configuration, training, and assessment administration and oversight. For system users, AI offers both email and phone support to answer technical and project specific questions. 
Can Assessments International tailor its assessments to align with my company’s competency framework?
Yes, The PROFILOR® is easily tailored to align with your company’s unique competency framework, success standards and development language. The PROFILOR® system accepts your competencies and items and our experts can map PROFILOR® items to your competency model retaining available PROFILOR® translations, norms, and development suggestions.

Schedule a Meeting With An Expert

We're excited to talk with you about using The PROFILOR® for improved individual, team and organizational impact.